I have been fascinated by health, performance and longevity for as long as I can remember. What started as curiosity quickly became something of an obsession. I would spend hours buried in research, dissecting ingredient lists, and questioning the latest scientific claims to understand what genuinely works and what is simply clever marketing. Along the way I discovered that finding products that are truly effective, of the highest quality, and produced with integrity is far more difficult and time-consuming than it should be.

In conversations with friends and family I realised this was not just my struggle. Most people want to feel good, perform at their best and take control of their health, but the demands of everyday life leave little time to make sense of endless information, labels and conflicting advice. What people really want are straightforward, reliable solutions they can trust.

That is why I built Urthed. It is the platform I wish had existed when I first began this journey: a place that cuts through the noise, removes the guesswork, and brings together the best research-backed products in one carefully curated space. Every product has been chosen with obsessive attention to detail, vetted with rigour, and included for one reason alone — to help people optimise their health and unlock their potential without the stress.